Canon Powershot A480 Digital Camera
10 Megapixel , 3.3x Optical Zoom , 2.5" LCD Screen

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Canon has introduced the PowerShot A480 digital compact camera, replacing PowerShot A470 with a more compact body and easier operation. Twenty five percent smaller than its predecessor, the A480 includes a new simplified button layout for ease of use. This entry-level compact houses a 10MP sensor, 2.5" LCD, Canon's DIGIC III processor and includes features such as Motion detection and Face Detection.

Fun, pocket-sized and totally intuitive.

The Canon PowerShot A480 has been launched as a replacement for the year-old PowerShot A470 model. Compared to that camera, the Canon A480 has a completely restyled body that's about a quarter smaller overall, has a more traditional shape, and simplifies the user interface by removing the mode dial and adding dedicated buttons for control of zoom, operating mode and playback. The 3.3x optical zoom lens in the Canon A480 is ever so slightly wider-angle and less powerful than the 3.4x zoom of the A470, and offers 35mm equivalent focal lengths from a rather tight 37mm wide angle to a 122mm telephoto. Maximum aperture ranges from f/3.0 to f/5.8 across the zoom range. The sensor resolution has been boosted from seven to ten megapixels, from a 1/2.3"-type CCD image sensor, and the Canon A480 is based around the previous generation of DIGIC III image processor. The number of scene modes has also been increased from ten to fifteen.

Most other specifications are similar to the previous camera. There's no optical viewfinder, with images solely framed and reviewed on a 2.5", 115,000 dot LCD display. Power comes from two AA batteries, and media is stored on SD / MMC cards. As well as still images, the Canon A480 can record 20fps VGA or 30fps QVGA video in QuickTime Motion JPEG format. Sensitivity ranges from a minimum of ISO 80 equivalent to a maximum of ISO 1,600 equivalent.

Salient Features for Canon Powershot A480

10.0 Megapixels
With a 10 Megapixel sensor, you can capture every scene in vivid detail – ready for printing at sizes as large as A3+, or cropping to perfection without losing the detail necessary for larger prints.

Compact and colourful
Small and light enough to slip into a pocket, the PowerShot A480 has a classic, stylish design that feels great in the hand. Controlled by a simple button layout, it comes in a choice of four attractive colours.

3.3x optical zoom
Frame every picture perfectly with a Canon 3.3x optical zoom. In combination with digital zoom, magnification of up to 13x can be achieved.

DIGIC III
As well as powering Face Detection Technology, Canon’s DIGIC III processor provides fast response times, superb image quality and colour reproduction. DIGIC III also delivers advanced noise reduction – ensuring that images remain sharp and clear.

15 shooting modes
A selection of shooting modes - including dedicated Kids & Pets and Indoor modes - make it easy to get the right settings for any scene. Simply select the mode you want, and let the camera take care of everything else.

1cm Macro shooting
A special 1cm Super Macro mode allows you to capture small scale detail from as close as 1cm away.

Great people shots
A suite of Face Detection technologies detects up to nine faces in a scene and adjusts focus, exposure, flash settings and white balance – for optimal results with natural-looking skin tones.

Auto Red-Eye Correction
Available in shooting or playback mode, Automatic Red-Eye Correction accurately removes the red-eye effect caused by flash.

Motion Detection Technology
Motion Detection Technology uses changes in scene information and scene brightness to accurately identify subject motion. The optimal ISO level is then automatically set, to minimise blur and maximise image quality.

2.5” LCD
Framing, reviewing and sharing shots are equally easy with a bright 2.5” LCD. Night Display mode aids visibility in low light, while a selectable Grid Line display helps with composition.

VGA and LP movies
Supplement your photos with smooth, 30fps VGA video clips. A special Long Play mode lets you store twice the regular amount of footage on your memory card.

Features

• Compact, lightweight 10.0 Megapixel camera
• Four colour variations (silver, red, blue or black)
• Canon 3.3x optical zoom
• Easy to use, with simple button layout and intuitive user interface
• 2.5” LCD with Image Inspection Tool for focus checking
• People shots made easy with Face Detection AF/AE/FE/WB
• Red-Eye Correction in both shooting and playback
• DIGIC III processing delivers high-quality images and intelligent technologies
• Combats blur with Motion Detection Technology
• Smooth, 30fps VGA movies with Long Play mode
• 15 shooting modes
• Safety FE avoids blow-out when the flash is used
• Powered by AA batteries

Standard Accessories for Canon Powershot A480

• Canon PowerShot A480
• 32MB Memory Card
• 2 AA-type Alkaline Batteries
• USB Cable
• AV Cable
• Wrist Strap
• Canon Digital Camera Solution CD-ROM
• User Guides